What’s your favorite food texture?
- Chewy (43% of population),
- Crunchy (33% of population),
- Smooth, often called Creamy but it doesn’t have to contain fat (16% of population), or
- Hard (for sucking, 8% of population)?
Do you know? Do you care? Apparently food companies think people do — they spend gazillions of dollars trying to fine tune the texture of food as well as the flavor. For instance, Ingredion, a food-ingredient processor, has a Texture Center of Excellence that helps its clients design and test products that will appeal to consumers.
Do you usually appreciate their efforts? Or would you rather they skipped the “new and improved” and left things alone?
My favorite texture is smooth and creamy. I love the feeling on my tongue and the roof of my mouth. Do you have a favorite?