Do names matter? Yes, sometimes they matter a lot. In Costa Rica an organization that was rescuing stray dogs had trouble getting them adopted because most people thought pure breeds were more valuable than mutts. So the rescuers tried a new strategy: “When you adopt a mutt you adopt a unique breed.”
They had experts identify what breads were in each animal, and they created new names for each one. For instance a mixture of border collie, shetland sheepdog and cocker spaniel became a fire-tailed border collie. Other names were bunny-tailed Scottish shepterrier, shaggy shepherd dachspaniel, and chubby-tailed German dobernauzer. The strategy actually worked. Adoptions went up 1,400%.
Who said we humans aren’t crazy?