Six coffee shops in Washington, D.C. are countering Starbucks’ loyalty cards with their own disloyalty cards. When someone buys something at any one of the six shops, their card will be stamped. Once consumers have accumulated six stamps, they can get a free coffee at the shop of their choice. I think it’s a cute idea, and the six shops seem to be having fun with it.
What about you? Do you drink much coffee? Do you go to coffee shops? Do you have any feelings about Starbucks one way or the other?
January 20, 2014