Coca-Cola and other multinational companies are taking global warming seriously:
Coca-Cola has always been more focused on its economic bottom line than on global warming, but when the company lost a lucrative operating license in India because of a serious water shortage there in 2004, things began to change.
….
Coke reflects a growing view among American business leaders and mainstream economists who see global warming as a force that contributes to lower gross domestic products, higher food and commodity costs, broken supply chains and increased financial risk.
—New York Times, January 24, 2014
Here is Coca-Cola’s Position Statement on Climate Protection. The coal industry and others, of course, are still arguing that regulating greenhouse gas emissions would severely hurt our economy. It will be interesting to see how it all plays out.
January 28, 2014
Not only this, but other important corporate somersaults will appear. Notably in the agricultural area in pesticides/insecticides and in the drug and chemical industries too. I should imagine that the next decade will see very many changes in corporate views of reality.
It’s about time!
i never really feel smart enough to weigh in on these topics.
but i do believe that any and all corporations regardless of whatever the moral issues are . . . are only interested in one thing. the bottom line. making more money. and more money. and more money.
maybe when the trees are all gone. and we’re buying the only source of our water from them. and we are all wearing masks like they already are in china. maybe then they’ll think they have enough money. because they won’t be able to breathe either.
i sound just a bit bitter! LOL.
and apparently my lack of smarts didn’t affect my weighing in . . . regardless. LOLOL!
Please never hesitate to comment! I’m not quite as pessimistic as you are.
http://www.youtube.com/watch?v=rhkWQnHpaIk#t=92
OH NO RUMMY! you just might have ruined coke for me!!! LOLOL.
YUK.
i went on and watched them add milk to a bottle of coke and it turned clear.
some pretty weird stuff there.
I’ve never drunk the stuff. It’s such an evil color too.
I’ve never been much of a Coke drinker — I expected the video would show the stuff had eaten a hole in the pot.
I think it is clear by now that it is companies that will lead the way. I hope they can do it in time.
The UN (set up for just this kind of thing) has been as useless as our government (maybe things are better in the US).
I think it’s encouraging that some companies are looking beyond short-term profits.