Crisis Management

Ed Stein

Toyota has done an abysmal job of crisis management lately. But I bet if we took a poll Toyota would still get a higher approval rating than Congress. What do you think?

That said, Andy Borowitz says Toyota has come up with a new slogan.

Drive a Toyota. You’ll Never Stop.

This was chosen over two other candidates:

Toyota Puts the Pedal to the Metal. And Keeps it There.

and

Toyota. The Last Car You’ll Ever Drive.

The dealer where we bought our Toyotas sent out a message which included

Toyota has been commended for the swift action they have taken in addressing the problem. As the General Manager of a Toyota franchise I too have to commend Toyota for the prompt action and hearing all of our concerns. I have to say that the prompt action has impressed me and won my personal approval for the overall brand.

I wrote back saying he was insulting my intelligence but I hoped Toyota would get its act together because we do love our cars. 🙂

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6 Responses to Crisis Management

  1. bikehikebabe says:

    We do love our Prius (made by Toyota). We certainly live in an imperfect world.

  2. Jean says:

    bikehikebabe,
    Let’s keep our fingers crossed that they fix the problems, and that our cars don’t suddenly decide to accelerate. Andy and I have been suspicious of the electronic systems since the car manufacturers introduced them, but “they didn’t ask us.”

  3. Rummuser says:

    I am not qualified to comment on your specific question. I however must add one proviso, Toyota certainly goofed up. They should be compared to other automobile manufacturers who had similar problems and what they did.
    .-= Rummuser´s last blog ..Good News After A Long Time. =-.

  4. Jean says:

    Rummuser,
    Yes, Toyota did mess up big time. Even my husband and I know enough about crisis management to be amazed at their stupidity.

  5. gaelikaa says:

    “The last car you’ll ever drive? I don’t like the sound of that…”
    .-= gaelikaa´s last blog ..A List of Dos and Don’ts =-.

  6. Jean says:

    gaelikaa,
    Yes, I think that one was the most powerful too. 🙂

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