The Idaho Potatoes perfume reminded me of stores that lure shoppers with smells. Starbucks and bakery stores come to mind. But apparently it’s a lot more common than that. According to Harnessing The Power of Aroma: How Scent Marketing Works for Retailers,
Walk into a brightly lit Lowe’s store and you’re hit with the scent of freshly cut wood.
You may never see a single two-by-four cut in-store, but that smell is somehow always there. It’s meant to inspire us to renovate our homes and dive into DIY.
Who would have guessed? If you’re curious, it’s a fascinating article.
February 16, 2022
Leather is another powerful smell for me. My grandfather was a carpenter with a shop out back and my mother carved leather into beautiful designs so those are both smells of my childhood.
Thanks. 😉 Some stores use the smell of leather to evoke feelings of luxury, opulence.
Interesting! Now I want to go to Lowe’s and sniff…
If you do please let us know. 🙂
Interesting article as I hadn’t realized so many businesses were employing this scent technique. I used the cinnamon in the oven aroma years ago when we were selling our house in a really weak market. Our real estate agent was holding an open house for other agents one day, so on a whim I thought the aroma thing might be fun to do. Probably was just a coincidence but when other homes were on the market for months we soon had a cash buyer.
Good for you!
The scent of freshly baked bread from the oven is my downfall!!
That wood scent now, tho, has intrigued me.
I would never have guessed the wood scent either, but I do love that smell.
we use home depot and it does smell like sawdust and I have seen them cutting wood many times, they will take my measurments and cut to my choice. we did that a couple of times. I had not realized it smells like sawdust until now. the smell of the bakery in WM drives me nuts because they bake early and i go in at 6 and yummmm. resturants put out smells on the outside, but with all this I never thought some might put smells there on purpose. I remember the women standing at the door in Macy’s when our mall was open, they would spray perfume on your arm or wrist,
I thought the article was fascinating. I learned so much.
I can not be hungry at all, but if I walk into.a subway, I am immediately hungry.
We love Subway. That’s where we get our picnic suppers. 🙂
Lucky me, I have virtually no sense of smell so I wouldn’t be lured into any such shops! It’s said that prospective buyers looking round a house are always encouraged by the smell of fresh coffee. Again, I wouldn’t have noticed any such smell!
That’s great that you don’t miss it.
I’m not planning any DYI projects, but ADORE the aroma of freshly-cut wood. This article is fascinating, indeed. I love stuff like this!
I too love the article, and other stuff like it. The internet scores again. Lucky us. 😀
I’ve just finished reading “The Wives of Los Alamos”. Have you read it?
No, but I’ve read Laura Fermi’s Atoms in the Family.
I’ll have to take notice the next time I walk in a store. I don’t think I ever noticed that in HOme Depot. My biggest problem is going anywhere and running into people who have marinated themselves in their perfume
Yes, that can be obnoxious. 🙁